![]() ![]() It may have made sense just a few years ago that there would be a significant price gap between mobile apps and desktop software, but with 30,000 paying customers and over 1.2 million app downloads, Flixel definitely runs a risk when it asks its users to pay what it considers its product to be worth. “Today, with products like the iPad Pro and iPhone 6s, mobile devices are as powerful as the MacBook Pro, yet there’s still a disparity between iOS and Mac apps – both in features and in price – and we’ve decided to address both,” writes Flixel co-founder and CTO Mark Pavlidis on the company blog. In doing so, the company takes a risk by doubling down on the idea that its paying clientele will swallow the increase knowing that they’re working with a quality product, while most casual users will likely balk at the price. to its equivalent iOS app price of $249.99. Making the case for what it calls “pricing parity”, Flixel has announced a rise in what it had been charging for its mobile app from $49.99 U.S. Toronto cinemagraph company Flixel has engaged one of the major issues surrounding the rise of mobile devices as they increasingly carry the burden of everyday computing tasks, namely how to determine the appropriate price for an app, given that there is basically no significant performance difference anymore between a desktop or laptop computer and mobile devices. ![]()
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